Paulig — product innovation and concept design for the legendary coffee roaster.

Brand images © by Paulig (except concept image).


Paulig is a family-owned coffee company founded in 1876. It is a clear market leader in Finland, and a strong brand in the Nordic, Baltic and Russian markets.

Paulig approached us to help them create new product-, service-, business model and brand concepts.

We set out to set-up model for a new innovation partnership, involving the innovation team, the marketing department, sourcing and key brand owners.


Our partnership with Paulig involves research and insights, strategy, facilitation, design research, strategic and creative concept design, prototyping, consumer valudation and packaging design.

For the first round of new concepts, we organised and facilitated an innovation workshop for all key stakeholders. This work

Due to the strategic and long-term nature of the work, we will be posting new concepts as they hit the market.

More Work.