Mandatum Life — Setting a new standard for the financial services company’s client magazine, Life Magazine.
Mandatum Life is one of Finland’s most respected and solvent financial services providers, offering wealth management, investments, savings, personal risk insurance as well as incentive and reward solutions.
Life Magazine is the bi-annual client publication by Mandatum Life. Wonder was chosen to develop and design the concept and the magazine in 2012, and has continued doing it to this day. The circulation of the magazine is 90.000 copies.
The big challenge for client magazines is to create attention, interest, and to attract and satisfy clients. This was the challenge we took in when rethinking the magazine and the concept behind it.
We are working closely with the client team and with external writers to make sure we keep the magazine contents fresh and interesting, and visuality world-class.
The visual concept of the magazine has been developed over the course of 5 years. We’ve been responsible for the art direction and design of 10 issues.
Collaboration also with the best photographers and illustrators to create a visually striking publication.
Awareness of the magazine has gone up considerably of these 5 years.
Readers have been giving overwhelmingly positive feedback.
The magazine has become a benchmark for corporate publications in Finland.