Iittala – Envisioning the future of a Nordic design icon.

Background

Iittala was founded in 1881, and it is one of the most iconic Nordic design brands. It’s early design pioneers were legends like Alvar Aalto, Kaj Franck and Tapio Wirkkala.

Wonder was asked to help Iittala envision and create a new strategy and positioning for the brand.

The roll-out of this work is still in progress.

Work in progress.

More Work.