We were at Food Business Summit 2017 to discuss the changing nature, role and significance of branding.

In his keynote at Food Business Summit in Seinäjoki, Finland, Tobias Dahlberg, founder of Wonder, discussed the premise that companies need to change their approach to branding. This change is becoming increasingly necessary as companies are making the transition from an industrial platform –  where branding is viewed as communications or marketing – toward a post-industrial platform where companies compete with experiences (the how) and meanings (the why), as opposed to products and services alone (the what).

 

Click the arrows below to view Tobias’ presentation.

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