In a world where average doesn’t cut it, success in branding and business requires us to raise our standards. As well as being inquisitive, informative and interesting, the Extraordinary podcast is a resource. Hosted by Wonder CEO Tobias Dahlberg, Extraordinary outlines and sets new standards, providing insights from some of the brightest minds in branding and business.
Culture has become one of the most, if not the single most critical driver of brand and business success. Brand expert Denise Lee Yohn joins us to share insights from her two bestselling books What Great Brands Do and Fusion. Denise has a great understanding of brand culture and what it takes to build something unique for your customers, offering practical advice for anyone in the business of doing so.
This episode is recommended listening particularly for CEO’s and leadership teams who haven’t engaged in brand building on the most strategic level. Yet.
Extraordinary is also available through iTunes.