We are a strategic design and innovation company focused on building extraordinary brands and businesses.

These are exceptional times. The future is open for everyone to create.

Safe is the new risky. The future belongs to the bold and original – those who redefine the business they are in, who deliver extraordinary experiences and make a difference in people’s lives.

We are in the future-creation business – redefining, differentiating and transforming brands and businesses.

We partner with clients to collaborate, explore and experiment  – to envision new opportunities, design new strategies, business models, offerings and experiences. And we help organisations integrate new solutions into their processes and culture.

We are an international mix of trend analysts and researchers, strategists and multi-disciplinary designers.


We were founded in 2008, and we are independently owned. Wonder Inc. also includes Kokoro & Moi, one of the most acclaimed brand identity agencies in northern Europe.

We are based in the Nordics, and work wherever our clients need us.

We offer world-class expertise in research, strategy and design.

Insights & Strategy

We base all our work in systematic research and synthesis of consumer behaviour and mindsets, the market, companies, culture and the world that surrounds them.

> Design Research
> Insights & Opportunities
> Trend Analysis
> Vision and Purpose
> Business Strategy
> Brand Strategy
> Value Proposition Design
> Business Model Design


We partner with clients to imagine new products, services, experiences and business models. Our approach is brand-driven.

> Innovation Programs
> Concept Creation & Design
> Product and Service Innovation
> Business model Design
> Organisational Innovation & Design


Experience Design

We design with the purpose to create coherent brand experiences across all touch points.

> Visual Identity Systems
> Service Design
> Digital Design
> Packaging Design
> Brand Communication

“Wonder is that rare breed of consultancy that infuses elegant creative work with deep strategic insight.”


— Marty Neumeier